Branding, Upgrading and Domestic Sales (BUD) Fund

Maximum HK$2,000,000 for China and HK$2,000,000 for other countries including ASEAN, Australia, New Zealand, Iceland, Liechtenstein, Norway, Switzerland, Macao, and Georgia.

Maximum project duration 24 months

The government reimburses 50% of the expenditure incurred.


It can apply up to a 75% initial payment before the start of the project.


Get approval first before the start of the project.

​The fund covers the following:

* Set up companies & offices overseas

* Employing staff

* Purchase equipment

* Register trademark \ patent

* Develop website\mobile apps\online platform

* Produce samples\marketing materials

* Promote and advertise business

* Employ consultants

* Participate in roadshows and exhibitions

Example of projects:

- Setting up business in overseas markets

- Strengthen sales team

- Expand domestic sales overseas

- Upgrade ERP system

- Produce marketing materials to upgrade brand equity